Ice Cream and Broken Hearts: A Nonscientific Study

When it comes to breakups, TV and movies can be so predictable. Generally it goes something like this: a person (who are we kidding, it's a girl!) gets dumped or has heart broken in some way. Next thing you know, she's shoveling ice cream right from the container into her mouth like there's no tomorrow.

Now, I'm not arguing that this phenomenon is based in reality. Ice cream mends a broken heart like nothing else. Who could deny the fact that the cooling, sweet cream is like a salve on a hurting heart?

But really, it's not the ONLY food to eat after a breakup. In real life, brownies, cakes, cookies, and even a variety of savory foods can help the healing process. So why would the media have us believe that ice cream is the ONLY food to eat after a breakup? I mean, when is the last time you saw someone dig into a cake, or brownies following a film breakup? For crying out loud, Jon Stewart even presented that dude from Twilight with ice cream following his breakup with that girl from Twilight. So how did we get here?

After asking around and internetting for a while on the subject, here's what I have come up with. 

It's all about the container. Seriously! Unlike a layer cake or a plate of brownies, ice cream can be eaten right out of the container (and often is, on film). The advantages of this are many:

Marketing Material.  This provides a fantastic opportunity to show a brand name whilst furthering the story. You can't showcase a brand name as easily on a layer cake as you can on a carton.

Photogenic and recognizeable. As my friend Julie says, "maybe eating ice cream straight out of the container signifies reckless indulgence, but it is more photogenic than eating other foods". True enough: while digging into a pile of brownies post-breakup might in reality be just as rewarding as ice cream, on film, they might just come across as a big pile of dung. The ice cream container, on the other hand, is universal. 

It keeps it hidden. Who knows what's actually in the container? Weight-conscious actresses probably don't actually want to be eating ice cream take after take, and the suggestion of a spoon in a container actually does the job without them having to consume. Take a look next time -- see how often they actually eat from the spoon as opposed to just holding the container with a spoon in it, artfully tilted away from the camera so you can't see what's inside.

Of course, ice cream as a breakup food is perpetuated by the media, but it got its start in real life. But why? Is it in hopes that the cool creaminess, which numbs the tongue and freezes the brain, will numb the pain, too? Or is it the fact that it's a food that is frequently bought in larger quantities that doesn't really invite questions in the same way that buying two dozen cupcakes might? Or is it the immediate gratification aspect--while baking up a batch of cookies or brownies when you're on the verge of a binge defeats the purpose, ice cream's a convenient indulgence, whenever you want it, ready to go and just taking up real estate in your freezer. Perhaps a little bit of all of the above? 

BTW, the phenomenon has even landed a spot in the Urban Dictionary as "Break up Ice Cream", defined as "The gallon of ice cream a female often indulges in, typically all in one night, after having conflicts with the opposite sex."

But whatever the reason, companies have taken note. Ecreamery, for instance, offers "breakup" packages, with a flavor menu with really just basic flavors rebranded in "healing" flavors:

"Chocolate Makes it Feel Better" - Chocolate with Fudge Swirls and Brownie Bites

"Love Bites" - Peanut Butter with Peanut Butter Cups & Brownie Bites

"Single is Sweeter " - Vanilla with Chocolate Chips & Cookie Dough

"Recent Breakup Rx" - Mint with Oreos

What do you think? Why is ice cream the all-star of the media world, when it comes to breakups?

Sweet Discovery: The Tim Tam Slam

So, I have a friend named Julie.

Julie's pretty great. There are many reasons why, but this week, two in particular stand out: first, the cookies she made the other day: malted corn flake cookies, inspired by Christina Tosi of MilkBar and author of Milk . And she shared these delicious cookies with me.

Two: Today, she introduced me to an activity known as the Tim Tam Slam. 

What's a Tim Tam Slam, you ask? Prepare to be amazed.

To understand the Slam, first, you must know what a Tim Tam is. It's a confection that hails from Australia, manufactured by a company called Arnott's. It is composed of two layers of chocolate malted biscuit, separated by chocolate cream filling, and coated in a thin layer of textured chocolate.

And it's a popular treat. According to Arnott's, around 35 million packs are sold each year. Like, whoa.

How was it invented? Per this article, inventor Ian Norris "first thought of the Tim Tam in 1958 while on a world trip for the company, searching for new ideas. In Britain, he came upon the Penguin, a type of chocolate-coated biscuit sandwich. "I thought that was not a bad idea for a biscuit ... we'll make a better one," he recalled."

Where'd it get that funny name? Per the treat's official website, "Tim Tam biscuits were named after a horse that won the Kentucky Derby! In 1958 Ross Arnott attended the race day and decided ‘Tim Tam’ was the perfect name for his new biscuit."

OK, OK. So now you are acquainted with the Tam. But what about the Slam? As I learned here, it is "a tradition Down Under of dunking and sucking tea through a chocolate biscuit." 

As I further learned on Wikipedia, 

Opposite corners of the Tim Tam are bitten off, one end is submerged in the drink, and the drink sucked through the biscuit. The crisp inside biscuit is softened and the outer chocolate coating begins to melt.

Ideally, the inside of the biscuit should collapse with the outside remaining intact long enough for the liquid to reach the mouth. Refrigerating or similar processes help to preserve the outside coating while allowing the inside of the biscuit to dissolve into a warm, creamy centre. The thicker chocolate coating on the Double Coat Tim Tam offers a more stable structure to prevent a premature collapse. The caramel centre of the Chewy Caramel variety helps to hold the biscuit together for a slightly longer time - contributing to enhanced enjoyment. When the biscuit structure collapses it is typically pushed into the mouth. This activity is often performed for show in front of large groups of people.

I know, I know. The best sporting event ever, right!? I don't know about you, but I am pretty ready to try it out myself. But not just because it sounds delicious...because celebrities do it, too:

For more, visit the Tim Tam website!

Teeny's Tour of Pie: Emmy's Organics, Ithaca NY

CakeSpy Note: This is the second in Teeny Lamothe's Tour de Pie series on CakeSpy! Teeny is touring the country, learning how to make pies at some of the nation's sweetest bakeries. She'll be reporting here on each stop! This stop: Emmy's Organics, Ithaca, NY

Where: Ithaca, NY to work at Emmy's Organics 

When: Ithaca was the second stop on the tour and was from the beginning of October to the end.

Why: I actually went to college and was friends with one of the co-founders of Emmy's, Samantha Abrams. Being at Emmy's had less to do with baking (seeing as they are a raw company) and so much more to do with learning everything small business. I was really interested in spending some significant time with both Samantha and Ian in order to really get a feel for what it was like to build a business from the ground up. 

How: October was lovely. I think I really learned a lot about myself and what it's going to take in order to begin a successful business. I definitely had moments of doubt and insecurity, but luckily both Sam and Ian were there to offer endless support. This month everything settled into something much more real and therefore achievable, as long as I'm willing to put the work in. 

Observations: It was wonderful to experience firsthand the growth spurts of a young company. Both Sam and Ian are incredibly knowledgeable about the value of food, and what a huge part it plays in people’s health and well being… not to mention an affinity for all things small business. I loved going to their kitchen because they both understand that for me learning means doing. Being able to mix the recipes, spread the granola and hand press the cheesecake crusts, all the while being told why certain grains and seeds benefit from sprouting, and what substitutes for what, means that I’ve been able to accumulate a vast amount of knowledge in a short amount of time. I also did a lot of baking and selling on the side. Being in Ithaca, using local ingredients and selling pies to strangers helped to instill a huge sense of pride in myself and my product. It’s was a blast price shopping different flours and trying different variations on my favorite fall recipes. I got to sell my pies at Felicia’s Atomic Lounge during their happy hour, and it was a huge success… I mean, who doesn’t want a tiny pie while sipping on a fall cocktail?? Ithaca was a huge lesson in everything small business, as well as a real sense of coming into my own as a potential business lady. It was everything I could have hoped for and more.

Tour of Pie Recipe: Sweet Potato Pie (because it was in Ithaca that I bought my first box of bulk sweet potatoes)

Ingredients

• 1 large or 2 small sweet potatos
• 1 cup honey
• 1/2 cup heavy cream
• 3 eggs
• 1 tbs cinnamon
• 1 tsp salt
• 1 tsp ginger
• 1/2 tbs allspice

Procedure

cut potatoes in half, lightly oil the cut surface and place cut side down onto a baking sheet. bake @ 325 until tender. coooooool. remove peel and puree. In a large bowl mix 2 cups worth of the puree with the ginger, cinnamon, allspice and salt. Add the eggs and beat them in. Add in the honey and the heavy whipping cream all while mixing. Pour filling into crust and bake at 400 for 50-55 minutes or until a knife inserted 1in from the edge comes out clean. cool on a rack before enjoying!

Pie Time: Meet CakeSpy Contributor Teeny Lamothe, Pie-Maker

CakeSpy Note: Do I ever have exciting news for you. CakeSpy's got a new contributor, who focuses on pie! Just don't call her PieSpy: her name is Teeny Lamothe, and she's touring the country as a pie apprentice at various bakeries. She's going to chime in with her sweet discoveries and observations on the way! But I've spoken enough--let me allow her to introduce herself.

Hello CakeSpies! My name is Teeny Lamothe and I'm a lady pie baker on a very important quest for pie knowledge. While your number one Spy has begun touring around toting treats and books (hooray!) I've just embarked on a 'tour of pie.'

You're probably wondering what a 'Tour of Pie' entails... It's essentially my way of paying homage to the old world notion that apprenticing is the most vital and thorough way to learn a trade. I'm going all over the United States to apprentice at a slew of different pie shops in order to learn as much as I can before embarking on my own lady bakership. I've invented an individually educational trip in which I get to bake with pie mentors every day, dousing myself in flour and fillings and helping little bits of fruit and sugar fulfill their pie destinies. Check out my pie musings at teenypies.tumblr.com and support pie here.

Look out for Teeny's entries starting later on this week!

September 11th, and Basbousa in Brooklyn

So, pretty much everyone remembers where they were on September 11, 2001. It was a Big Bad sort of day. And I'm no exception, but my memory also involves cake.

Here's what I remember about that day.

I had just started my junior year at Pratt Institute in Brooklyn. I was studying Illustration. 

And this year was a Big year. I had moved out of the campus dorms to my first "real" apartment--in Greenpoint, Brooklyn, at the intersection of Norman and Jewel, where three rooms in a third story walkup were shared by four people. I paid, I think, $425 a month.

The previous two years, I had worked at the Pratt Art Supply store in the basement of the main building on campus. This year, to raise extra funds for my rent and tuition, in addition to this job (and being a full-time student), I also worked six nights a week at a Middle Eastern restaurant on Atlantic Avenue called Bedouin Tent. It's still there, you should go. 

Side effect of working two jobs, being a full-time student, and being on the G train line: I was always tired, and often running late. And on September 11, 2001, when I was supposed to be at Pratt Art Supply by 9, I found myself scurrying through the Pratt gates toward work when I simply had to pause, look up at the sky, and think to myself: "this is an exceptionally beautiful day."

I remember, several minutes later, walking into work and hearing the news that the first tower had been hit. The reporter was just freaking out. We listened to the news for a while, but after the second plane hit, all of the employees pretty much left the store and ran up the six flights to the roof of the building. We stared at the buildings smoking. We saw the first tower disintegrate in a puff of smoke and glittery glass. I remember saying "Oh, my, god." Some of my fellow students were not as delicate.

We watched the second tower go down too, and then we all kind of looked at each other, like "what now?". Nobody know. Me? I went back to work. I remember my boss was mad that we had all gone up to the roof.

Not many people came in to buy art supplies, but some people did. But school closed, I think, or at least I left after my shift was done. I walked from Pratt along Bedford Avenue, all the way back to Greenpoint. There was a place just as you entered Williamsburg called Diner. I think it's still there. They had a sign on the door that said "CLOSED" and there was smoke coming from under the door. It smelled strongly of cannabis.

Along Williamsburg, you can see the Manhattan skyline--it was coated with smoke. I remember I stopped at a bodega and bought a candy bar, Hershey's Cookies N Cream.

When I got home, my roommates and I wordlessly watched the news all day. And then at 4pm, I did what I did six days a week--I headed to work.

I forget if I took the subway or walked, but I remember that Atlantic Avenue--a Middle Eastern neighborhood--was a very somber place to be on that day. At my workplace, I held not only the status of the only female on staff, but also the only American. The rest of the employees were dudes, from Egypt, Jordan, and Yemen. They always had to stop work and pray during the dinner rush, I remember.

On that day, they were all scared. They thought that they would have to leave America. They were scared of mobs. They were scared people would think they did it.

And yet, we got our work done. It was actually a pretty busy night. But somehow there was no stress about getting people their food on time, it had a good flow and people tipped well, if not extravagantly.

But something that started to happen, very early on in the shift and that lasted until we ran out, was that we gave out free dessert to everyone. We didn't really discuss it--we just started doing it. Customers, people who just walked in needing the bathroom, even an office worker type guy covered in dust who walked in and asked "Can I use your phone?". It wasn't working, but we let him try. And we gave him cake. We gave everyone cake. Baklava, but mostly basbousa--because it was easier to cut into bite-sized pieces, and not as sticky.

I'm not sure how many pieces of basbousa we gave out. It felt like hundreds, but it could have been just twenty. But what I do remember is that this small, sweet gesture, was received with such gratitude by every single person to whom it was offered. Whether or not they liked it or even ate it didn't matter--it was an exchange of sweetness, and a small, cautiously optimistic wordless agreement that life could still be sweet.

Here's a recipe for basbousa and sweet thoughts for everyone.

Basbousa (as seen on Serious Eats)

• 1 stick unsalted butter, softened
• 2 cups semolina flour
• 3/4 cup sugar
• 1 cup plain yogurt (or 1 cup of whole milk)
• 1 1/2 teaspoons vanilla extract
• 1 tablespoon baking soda
• 2 eggs
• Blanched sliced almonds for garnish

• 1 cup confectioners' sugar
• 1 cup water
• 1 tablespoon honey
• 1 generous squeeze of lemon juice (or, 1 teaspoon lemon juice)

1. Preheat oven to 350°F. Grease a 9 x 13-inch baking pan.
2. In a medium bowl, combine the semolina and baking soda. Set to the side.
3. In a large mixing bowl, cream the butter and sugar; once fluffy, add vanilla and eggs, one at a time, beating until incorporated.
4. Spoon the batter into the greased baking pan, smoothing the top with a spatula.
5. Bake for 20 to 25 minutes, or until golden around the edges.
6. While baking, prepare the honey glaze. Heat sugar, water, and honey over medium heat, stirring frequently, until the sugar is fully dissolved.
7. Let the mixture simmer for about five minutes; once it has reduced to a maple syrup sort of thickness, add the lemon juice and stir just until incorporated.
8. Once the basbousa has come out of the oven, pour the glaze directly on to the still-hot cake, being sure to cover it uniformly. The glaze will sink into the cake, but the top should be slightly sticky. Top with the almonds. Let cool for at least 30 minutes; slice into squares or diamonds before serving.

Sweet Sleuth: Who Invented S'mores?

Is this how the S'moreo was born?Today, while eating a delicious s'more, I found myself thinking that if I could go back in time, at that moment my destination would be to visit the person who invented the s'more so I could thank them. With emotion and enthusiasm.

It was with deep sadness that I realized I would not know who that person was, so I hit the books to find out more about this sweet treat.

This s'more was made using a portion of Snickers Bar.The name seems self-explanitory enough: a slurring of "Gimme some more" would naturally become S'more. Why did it settle on this particular sweet treat? No idea, but I have the thought that it is like a nickname: this one just stuck.

As for who invented it? As What's Cooking America advises,

No one is really sure who invented S'mores, because the recipe has basically been passed around by word of mouth since then. The first known recipe appeared in the 1927 Girl Scout hand book called Tramping and Trailing with the Girl Scouts.

The recipe is credited to Loretta Scott Crew, so happily I would at least have a person to go back in time and thank, because while she probably didn't invent the confection, hers is the first known published recipe for the delicious triple-threat of graham cracker, marshmallow, and chocolate.

So how did this trinity of awesome come together?

What seems pretty reasonable (to me, anyway) is that what really kept this treat going was the producers of the products. Concurrently, marshmallows were becoming commercially available for the first time; Graham crackers had gained much popularity after their invention by Sylvester Graham (described as "a New England health advocate with a passion for temperance and fiber"), and the recipe had been picked up and gained popularity (as well as evolving into a sweeter, more cookielike cracker) after being mass-produced by Nabisco. I must make a side note to wonder "What would Sylvester Graham think of S'mores?". Somehow I don't think it's what he envisioned his legacy to be.Sta-Puft could make so many S'mores.

But I digress. My theory about products coming together in the right place at the right time is supported by an article on Slashfood, which also brings up an interesting point on other popular confections which debuted in the same era:

The true origin of the snack is unknown, as camping recipes tended to be passed from person to person and family to family - often over the campfire itself. The first recipe for s'mores was published in 1927 in the Girl Scout Handbook and the event marked the official introduction of the s'more into popular culture.

The publication of the s'more recipe was not the first pairing of chocolate, marshmallow and cookies. In 1913, the Mallomar cookie was introduced to market, followed in 1917 by the Moon Pie. Both products have a graham cracker-like base - a sandwich, in the case of the Moon Pie - and are topped with marshmallow and a layer of chocolate.

 so, maybe it was a Girl Scout reaction to popular treats around the time, which themselves were the result of these new products?

As for their enduring popularity? As Liesl Schillinger (a documented s'more hater) says,

they're easy-to-make, guaranteed nostalgia-inducers, well within the reach of any parent's budget. Others may disagree, but I suspect that most us don't eat them for the taste. We eat them to relive our first s'mores experience, back when our taste buds were so rosy new that any sugar was ecstasy; back when our parents were the age we are now … and younger. S'mores take us back in time. You don't have to like them to love them.

Well put.

Want s'more? You may enjoy:

• Peeps S'mores Pie
• S'moreos (featured in CakeSpy Presents Sweet Treats for a Sugar-Filled Life )
• S'more Brownies
• S'more Pop-Tart S'mores
• S'more Pop-tart drop cookies
• S'more Gelato Sandwiches

Batter Chatter: Cake Pop Chat With Freeport Bakery of Sacramento

Cake Pops: they're so hot right now. But what does the trend look like from a bakery owner's point of view? I found out by chatting to Marlene of Sacramento's famous Freeport Bakery, a longtime bakery owner who has found adding the pops to be a sweet surprise, business-wise:

What made you decide to offer cake pops? Did you know that the original cake pops have been made for hundreds of years in bakeries all over the world? They were called rum balls. The bakers would use fresh cake scraps, add a little frosting to get them to stick together and a dash of rum. The weren't called cake pops, of course. That didn't happen until someone thought to put a stick in them. What a great idea! It's a cake pop. We toyed with the idea for a while. When our sales staff got excited about them, we gave it the green light. Good decision!

Were you initially hesitant to offer them? A little. We usually are not trend jumpers. We stay current but don't hop from one thing to the next. When realized that we could be really creative with flavors we decided to jump in.

To make your cake pops, do you use cake scraps from layer cakes, or do you bake cake specifically for the pops? What began as a use for cake scraps, has become our "custard croissant" gift. We started using day old croissants, filling them with custard and almond slivers. Then we re-baked them (doesn't work right with fresh croissants, too soft). They got so popular we were baking more and more of them to make the custard croissants. So yes, we are now baking more cakes for cake pops.

Has the response to cake pops in your retail bakery been surprising to you? Yes and no. I didn't think they would be this popular. But if you can get great flavors at a reasonable price point, how could they not be so popular?

Who is buying cake pops? Individuals just buying one or two, or larger orders for parties, etc? Everyone! We are selling them for birthdays, bridal showers, and just ones and twos while people are picking up something else. We were lucky enough to get asked by the west coast promoters of the new Harry Potter movie to do a tie in with a contest. We made BertieBott's Firepops. A chocolate cake pop with red chili powder rolled in chocolate and Graham cracker "dirt." We had facebook contests running for about a week. It was a huge success. The mint chip and tiramisu seem to be the best selling ones this week.

Do you see them as a growing part of your bakery's business? For now. I think they are hot, a good price point and fun. So as long as we can come up with great flavors and our customers buy them, it's good.

For more information on Freeport Bakery, find them online here.

Scents and Sensibility: Spots for Sweet Aromas in Seattle

Though it may appear unassuming, the spot captured in the above photo is actually quite a special spot in Seattle. I have, through much painstaking research, determined that this exact spot, on 6th Avenue between Blanchard and Virginia, is where you get the absolute best doughnut aroma wafting over from Top Pot Doughnuts, which has its entrace one block away. Seriously. Just go here one morning, stand, and smell. It will make you so happy.

Although this is my favorite spot to catch a sweet scent in the city, there are several other very pleasant ones that come to directly to mind--feel free to add your favorites (for Seattle or beyond!) in the comments section below!

1st Ave. South near S. Holgate, SODO: It's no secret that I adore Macrina Bakery, which has several locations in Seattle. But it is my learned opinion that this facility (where they do much of their wholesale baking) smells the best. 

6th and Olive, Downtown Seattle: It always smells like bread baking under the awning of Il Fornaio. Could it be that they pump the scent out into the street to entice customers, as I've heard McDonalds does? Perhaps, but I'm not complaining.

Jackson and 20th, Central District: Though I'm not the biggest fan of their packaged baked goods, it always smells delicious nearby this large commercial baking facility for Franz Bread.

Phinney Ave N. and 35th, Fremont: Theo Chocolate's factory is bound to give you a Wonka-esque moment when you walk by and get a whiff of the chocolatey-smelling air at this intersection.

Pine Street and 10th Ave, Capitol Hill: Walking by Molly Moon's Ice Cream is like a study in willpower. The delicious aroma of freshly pressed waffle cones mingled with the creamy ice cream aroma is pretty appealing at just about any time of day.

Red-Hot: A Treat-ise on Marilyn Monroe and Red Velvet Cake

If Red Velvet Cake were a celebrity, living or alive, who would it be?

If you ask me, the answer is clear: Marilyn Monroe. 

After all, Red Velvet is one hot number of a cake (the New York Times has even referred to it as "vampy"); Marilyn, one hot number of a lady. But not content to leave it at that, I've created a "Treat-ise" if you will of similarities between these deliciously sensual icons.

Life and Death in 1962: As it turns out, the first recipe for the iconic dessert referring to it as "Red Velvet Cake" was published in 1962. The cake had existed before that, it's true, its red color a reaction of its ingredients, but this recipe calls for red food coloring, which amps up the color and has become a signature of the cake. So while the cake had existed, this was the year that it began its ascent into legendary territory. Similarly, for Marilyn, 1962 was a remarkable year: the year of her death, and also the year she went from starlet to legend with legacy.

Humble beginnings and a Swanlike Transformation: Both Red Velvet Cake and Marilyn Monroe began their lives in much simpler, humbler ways than the icons that we now call to mind when thinking about either party, pastry or person. In the case of Red Velvet Cake, it began as the slightly ruddy-hued outcome of buttermilk and vinegar reacting while baking; it wasn't until years later that bakers began to play up this reaction by adding red food coloring (and lots of it) for the dramatic look. Marilyn Monroe came into this world as Norma Jeane Mortensen--at a very young age, her mother remarried and Norma Jeane took on the last name Baker(!). But it wasn't until the 1940s, when she bleached her hair blonde and took on the name Marilyn Monroe that her career really took off.

A Dramatic Signature Look: There's no denying that both Red Velvet Cake and Marilyn Monroe are both iconic in appearance. In the case of Red Velvet Cake, cutting into the fluffy white frosting which gives way to a highly contrasting, visceral red expanse of cake is a downright heady experience. Marilyn, with her platinum locks, contrasting dark arched brows, signature beauty mark and pretty pout, had the power to draw all eyes to her. Love 'em or loathe 'em, in both cases there is no denying that they're striking visually.

Do these icons sometimes cross into caricature territory, more alluring in looks than in reality? Perhaps, but as Marilyn once said, "It’s better to be absolutely ridiculous than absolutely boring." 

Haute Hotel Connections: Both of these icons have ties to another legend--the Waldorf=Astoria Hotel. In the case of Red Velvet Cake, it comes by form of an urban legend: 

One early story links it to New York. In their new “Waldorf-Astoria Cookbook” (Bulfinch Press, 2006), John Doherty and John Harrisson say that the cake, which they call a Southern dessert, became a signature at the hotel in the 1920s. (It is also the subject of an urban legend: a woman at the Waldorf was supposedly so taken with it that she asked for the recipe — for which she was charged $100 or more. In revenge, she passed it along to everyone she knew. The tale, like a similar one about a cookie recipe from Neiman Marcus, has been debunked.)

As for Marilyn? According to Wikipedia,

In 1955, Marilyn Monroe stayed at the hotel for several months, but due to costs of trying to finance her production company "Marilyn Monroe Productions", only being paid $1,500 a week for her role in The Seven Year Itch and being suspended from 20th Century Fox for walking out on Fox after creative differences, living at the hotel became too costly and Monroe had to move into a different hotel in New York City.

Of course, there's no mention of whether or not she ate the cake while she stayed there.

They both have Famous admirers. It's true: both are famously (or perhaps infamously) favorites of high-ranking notables. I wanted to say that both had Presidential admirers, but after much googling I couldn't find any pictures or references of past or present presidents eating Red Velvet Cake (what's up, Google, not responding to my "Bill Clinton eating Red Velvet" query!?). Although...the President...of the Borough of Brooklyn, that is, Marty Markowitz, was recently a judge at a Red Velvet contest. So Red Velvet does have a presidential admirer! Of course, Marilyn's presidential admirer--a fellow named Kennedy--notably involved an incident with singing (and cake?).

But even without Presidential admirers, Red Velvet is still a known favorite of many famous people, having received public love from Oprah Winfrey (arguably more influential than the President), Katie Holmes, and Russell Brand.

Silver Screen Sirens: Obviously Marilyn Monroe stole the show in just about every movie she was in, but Red Velvet has had its moment too: it was famously featured in the classic film Steel Magnolias and is often cited as one of the most memorable bits about the movie (at least by people I know).

Say "Cheese": Yup--cheese figures into the lives of Red Velvet and Marilyn Monroe--literally and figuratively, respectively. Red Velvet is arguably most deliciously (if not technically most authentically) topped with cream cheese frosting. Marilyn famously did "cheesecake" calendar poses.

Of course, if after reading this you're still not with me on the Red Velvet-Marilyn Monroe connection, I'll leave you with these bits to prove that I'm not alone in comparing this sultry red cake to blonde starlets. “It’s the Dolly Parton of cakes: a little bit tacky, but you love her,” said Angie Mosier (via the NY Times), a food writer in Atlanta and a board member of the Southern Foodways Alliance at theUniversity of Mississippi in Oxford. Also, Lux, a cupcake shop, has a flavor that they call "The Marilyn Monroe". What flavor? You guessed it, Red Velvet.

Live and Let Pie: But Please Don't Let the Cupcake Die

Poor cupcakes. They've been the subject of so much foodie scorn lately: from NPR's battle cry of "Cupcakes are Dead, Long Live the Pie" to the New York Times' headline "Pie To Cupcake: Time's Up" to the derision on the Serious Eats forum about best and worst food trends of 2010. The message is clear: if you're a cupcake, you've gone the way of Von Dutch Caps, Ugg boots, and gaucho pants. You're out. The truly fashion-forward would never indulge (at least publicly).

And I can see the point. It does seem like new cupcake shops are cropping up at a rate not unlike re-animated brooms in The Sorcerer's Apprentice. And with cupcakes being offered at mass-market eateries such as Red Robin, Cinnabon, and Au Bon Pain, it's hard not to look at the cupcake without having "jumped the shark" type thoughts. 

And undoubtedly, the ubiquity of cupcakes will falter. Like the cookie shop fad that started with Mrs. Fields in the 1970s but began to fizzle with the recession of the 80's, this cupcake shop phenomenon is bound to have an arc. The weak will not survive, but maybe we don't want them to (because there's no bigger bummer than a bad cupcake).

But here's the thing. Cupcakes are cake, and that will never go out of style.

Let me tell you a brief story to illustrate my point.

One ill-fated year, before cupcakes or pie were trends, before Magnolia Bakery was an institution, I unwittingly made what turned out to be a major life decision: I decided to have banana cream pie instead of cake or cupcakes for my birthday party. What can I say? I was going through a phase.

The reaction from the party-goers was swift, and fierce.

"What the hell is this?" said one wide-eyed child (really).

"Where's the cake?" asked a confused parent.

"Is this to go with the cake?" said another child, hopeful, but with a slight tinge of panic in his voice.

Unfortunately, no, there was not a cake to go with that pie. And although the pie was perfectly serviceable--even better than good, as I recall--somehow, the experience left a bad taste in my mouth. And it wasn't forgotten by my so-called friends, who were quick to inquire the next year: "will there be cake this time?". Every now and again it would come up in conversation, too: "remember that year you had pie instead of cake for your birthday? What was up with that?". It was the biggest birthday shame I ever suffered. 

Now, don't get me wrong. I love pie. I love it enough to have had it for my birthday one year, and enough that I was even hired as pie recipe consultant for a newly opened Seattle bakery. I love it on a plate, in a cake, in a shake, on a stick. I, like, totally embrace pie.

But I'm not convinced it takes the cake.

Here's an idea: why don't we just let pie and cake get along? Pie on some days, cake on others? Or embrace diversity by combining them, as in the case of the Pumpple Cake or the Pake?

Or maybe we should just skip right to the good part and combine all of the "next big thing" desserts, mixing up a slurry of macaron-cupcake-artisan-ice-cream-whoopie-pie-salted-caramel-bacon-chocolate...and baking it up in a pie shell?

Come to think of it, that doesn't sound like such a bad idea.

But before I busy myself in the kitchen on that task, let me conclude: Cupcakes=good. Pie=also good. But all the same, please don't call me PieSpy.

Sweet Discovery: Shedding Light on the Mystery of the Pink Bakery Boxes

When I moved to Seattle from New York City, I immediately noticed an important cultural difference. Where on the East Coast I was accustomed to white bakery boxes tied with red and white string, in Seattle it seemed that the norm was pink bakery boxes. Delving a bit further, I learned that the pink box does indeed reign in other areas of the country too.

When I asked a baker why she used the pink boxes instead of white, the answer was pretty straightforward: "they're cheaper".

But why are they cheaper? Unexpectedly, I found something in a friend's issue of Los Angeles Magazine which may shed some light on the issue. In the "Ask Chris" q+a section, this question was posed: "Why does Los Angeles seem to be the only city in the country with pink doughnut boxes?". The response is intriguing:

No, they’re not a tribute to Angelyne. Cambodians fleeing the Khmer Rouge in the late 1970s arrived in large numbers in Southern California, where they were recruited by Win-chell’s. At the time the coated, greaseproof boxes that held the pastries were costly and came in white, the color of mourning in Cambodia. So the immigrants found a company, Evergreen in Cerritos, that made the boxes cheaper and uncoated in pink.

Though this response is specific to the California area, I believe it may shed some light on the boxes in other areas of the country too. Obviously, not all bakers would even be aware of white being the color of mourning in Cambodia--but I would surmise that the cheaper cost of the uncoated boxes would speak to many bakers looking at the bottom line.

Why pink though? Well, alas I can't shed any more light on that other than my own theory, which is that it's a forgiving color when it comes to grease stains: slight darkened areas of grease which might seep through the box look much more subtle on the pink color than on a white box, where they show up in an unappetizing shade of grey.

Of course, the one thing that holds true regardless of whether the parcel is pink, white, brown, or even some other color is that it's always a beautiful sight to see a bakery box coming your way.

Read the full "Ask Chris" feature here.

A Sweet Love Whose Name Cannot Be Spoken: Store-Bought Cakes

No matter how many gorgeous homemade cakes I try, no matter how many fancy pastries I sample, I will always have a lingering love for grocery store-bought birthday cake. 

I'm not talking about a fancy cake that you might buy at the bakery of an upscale store like Whole Foods. No. I am talking about the garishly frosted, probably not trans fat-free, gonna-leave-a-greasy-slick-on-your-tongue, packed in a plastic cake cover type of store bought cake that you'd see at national grocery store chains.

Now, I realize that on so many levels, they are an inferior product. They are not made with the care that goes into the cakes at most retail bakeries, nor are they made with the same caliber of ingredients. They don't look or taste as good.

And yet--in spite of these powerful arguments against them--sometimes nothing else will do. So what gives? 

Is it Nostalgia? Perhaps it can be blamed on growing up in the suburbs, where for every birthday party with a homemade cake, there were probably four with store-bought cakes? Perhaps somewhere in that combination of bright frosting in colors never found in nature, that inch-and-a-half slick of waxy-sweet frosting, and soft and spongy cake, it's all about trying to conjure up a simpler and sweeter time in life?

Or is it Simply Bad Taste? Or are these cakes like the relationship that you know is toxic but you just can't give up, because even while it's so bad, it's also so good? Is confessing a love of store-bought cake simply admitting that deep down, you've got bad (not to mention unrefined) taste?

Or perhaps it's a bit of both: sweet nostalgia and trashy taste? While I can't answer it definitively, I can say one thing for sure: grocery store-bought cake, I just can't quit you (and I don't want to, either).

What about you? Do you have a soft spot in your heart for store-bought cakes, or is CakeSpy simply guilty of bad taste?

War Whoop: Why Whoopie Pies Are Not the Next Big Thing

Whoopie pies.

There are so many reasons to love them. They're delicious. They're rich in history. They're filled with frosting.

What they are not, however, is the successor to King Cupcake's place in the popular dessert kingdom--regardless of what the New York Times says. Now, I realize that this is a powerful claim--but it's not just talk. To really become the next big thing, Whoopie Pies have some work to do. Let's lay it down:

Problem one: The Stupid Name. There's no delicate way to say it: Whoopie Pie is a stupid-sounding name. For me, "whoopie" conjures up goofy images of sexual reference on the Newlywed Show and cushions that make farting sounds. I don't know about you, but even adding "pie" after it doesn't serve to cancel out these associations or change them to "irresistible dessert".

It's true--there are alternate names by which the treat is sometimes known: gob, and sometimes bob. You know what? These are not an improvement.
Is there a solution? Well, changing the name. Easier said than done, as anyone who has tried to upgrade to a full name from a diminutive knows; however, may I humbly suggest a few new names, just to try on for size? Frosting sandwich? Sweetburger? Cakewich? They may not be perfect, but no worse than whoopie pie.

Problem two: the cute factor. Don't get me wrong--whoopie pies do have a certain visual charm. But they're kind of cute in the same way my pug is cute--a sort of ugly-cute. They are a little lopsided, and the ungarnished cakey bits aren't much to look at on their own, and the look is generally very homey. Not to say homey is a bad thing, but if they want to graduate to a dessert worthy of cult following and mentions in US Weekly, they're going to need a little work on their styling.
Is there a solution? Luckily, there are remedies. I thought it was very cute to add sprinkles, nuts or chocolate chips to the side, chipwich-style, as I saw at Seattle bakery Sweet on You; the delicate frosting piping shown in the New York Times article index photo (whoopie pies from Trois Pommes Patisserie in Park Slope) adds a pretty touch too. Also, playing with flavor (as Joy the Baker, Crumblycookie.net and Seattle coffee shop Javasti have done) can also be a very effective way to not only add to the deliciousness of the treats but also to add some stunning color contrasts which lend an air of sophistication.

Problem three: the size. They are, to put it delicately, huge. As much as it pains me to say it, the classic whoopie pie is often too huge for a single serving, which poses the eater with all sorts of awkwardness. Do you share with a friend? Do you save it for later? Either way there are obstacles--if you're sharing, you've got to first face the issue of whether or not you really want to share, in addition to the more practical matter of how to divide it, especially if you've taken it to go. If you've decided to save it for later, you're left carrying a somewhat delicate confection which can easily crush or ooze so that you lose precious frosting. This is a serious bummer.
Is there a solution? Mini whoopie pies. I first encountered these at the Baked: New Frontiers in Baking book party in Seattle,  when they served mini versions of their insanely delicious pumpkin whoopie pies. At about 2.5 inches in diameter they were the perfect single-serving size, with a great frosting-to-cake ratio and no awkward "want to share?" moments. 

OK, as you might have surmised, this post is not meant to be a rage against the Whoopie Pie machine--just some constructive criticism. Now, off to go eat one. Or two. And I'm definitely not sharing.

Want more Whoopie? You can buy them online here and here; you can attend the Whoopie Pie festival in Lancaster, PA in September; you can read more about their history here.

Look To The Cookie: A Chocolate Chip Cookie Timeline

Oh, Chocolate Chip Cookie. Ever since you were discovered by accident by Ruth Wakefield in the 1930's, you've taken the nation by storm, claiming our affections and our appetites. But while much has been made of your discovery, pinpointing your progress from regional specialty to worldwide superstar is a little bit harder. And so, dear cookie, in an effort to get to know you better, I've created a timeline in an effort to see where you've been and where you're going. In short, Chocolate Chip Cookie, this is your life:

1930: Ruth Wakefield moves into the Toll House, which was originally constructed in 1709 as a haven for road-weary travelers, where passengers. Here, passengers paid toll, changed horses and ate much-welcomed home-cooked meals”. The 1930s incarnation (sans toll) was quite similar. (Source: verybestbaking.com)

1934: Could this be a wrinkle in the story of the cookie's invention? According to foodtimeline.org, the Hershey's 1934 Cookbook contains a recipe for "Chocolatetown chip cookies" (p. 75) that includes a 12 ounce package of Hershey's Baking Chips. Here's a link to the book.

1937: According to verybestbaking.com, this is the year Ruth made the One day, while preparing a batch of Butter Drop Do cookies, a favorite recipe dating back to Colonial days, Ruth cut a bar of our NESTLÉ Semi-Sweet Chocolate into tiny bits and added them to her dough, expecting them to melt.
Instead, the chocolate held its shape and softened to a delicately creamy texture. The resulting creation became very popular at the Inn. Soon, Ruth's recipe was published in a Boston newspaper, as well as other papers in the New England area. Regional sales of the NESTLÉ Semi-Sweet Chocolate Bar skyrocketed.

1937-39: Somewhere in this period, Ruth approaches Nestle and they reach an agreement wherein she receives free chocolate or life, and they get to print her recipe on the back of their semi-sweet chocolate bar (at the time, scored chocolate bars were used for the chips in the cookies).

1939: The chocolate chip cookie is featured on the Betty Crocker radio program “Famous Foods from Famous Places”. This propels the cookie from regional treat to national phenomenon. (Source: Betty Crocker's Cooky Book)

It is also this year that in an effort to make the cookies easier to bake, Nestle debuts their Semi-sweet chocolate morsels.

1940’s: The cookie’s popularity is cemented as it is commonly sent in care packages to soldiers during the war years: an article in the Pittsburgh Post-Gazette notes that “when the boys in service are asked about the kind of cookie they’d like to get from home, this kind still rates high…it is not just designed for packing and boxes and shipping; it will be just as welcome to the home folks who frequent your table…and by those who like to find something in that cookie jar when they lift its lid”.

1948: According to etymonline.com, the phrase "Smart Cookie" is first documented this year.

1955: General Mills files the first known patent for dry cookie mix.

1957: According to etymonline.com, the phrase "that's how the cookie crumbles" is first documented this year.

1959: Lemon chips (lemon-flavored morsels in the style of chocolate chips) are introduced, and all of a sudden hybrids of chocolate chip cookies involving flavored morsels begin to abound; peanut butter, white chocolate, toffee and more follow. All of a sudden, the chocolate chip cookie's family expands.

1963: Chips Ahoy! Makes their supermarket debut.

1966: The original Toll House is sold to a family who tries to turn it into a nightclub; a bakery down the block continues baking the cookies based on the original recipe.

1969: The Cookie Monster (at this point unnamed) makes his debut on the first episode of Sesame Street.

Also this year, Hershey’s introduces their own morsels, the “Semi-Sweet Chocolate Chips”

1971: The first Starbucks opens. I don't know about you, but I tend to believe that their bakery offerings were the inspiration for a lot of coffee shop bakery cases, so this would ultimately impact the chocolate chip cookie!

1975: Per Wikipedia, a failed agent decides to open what is believed to be the first chocolate chip cookie-specific store: Famous Amos. Today, there is a sign commemorating the first Famous Amos store in Los Angeles, located at West Sunset Boulevard and North Formosa Avenue in Hollywood.

1977: Ralston debuts Cookie Crisp Cereal.

Also this year, the first Mrs. Fields store opens in California and is said to have debuted the first cookie cake.

Also this year, Great American Cookies opens in Atlanta, GA.

Also this year (what an eventful year for cookies!) there is a lawsuit involving chocolate chip cookies which gets settled in NYC.

1979: A large amount of chocolate chip cookie-specific shops start opening in NYC.

1980: Per Wikipedia, the Chipwich, an ice cream sandwich made with chocolate chip cookies and extra chips rolled on the sides, is invented by Richard LaMotta, a former CBS-TV video engineer.

Also this year, 1980: Procter and Gamble registers the first US patent for shelf-stable cookie dough.

Also this year, Maida Heatter's recipe for the “Big Sur” chocolate chip cookie (Heatter says "These California cookies are 6 inches in diameter --they are the largest homemade chocolate chip cookie I know") hits the mainstream this year and becomes a popular product in bakeries.

Big Sur Cookies

• 1 1/2 Cups sifted AP Flour
• 1/2 tsp Salt
• 1 tsp Baking Soda
• 1/2 tsp Cinnamon
• 6 oz (1 1/2 sticks) Unsalted Butter
• 1 1/2 teaspoons Vanilla Extract
• 1 tsp Lemon Juice
• 2/3 Cup Light Brown Sugar, firmly packed
• 1/3 Cup granulated Sugar
• 2 Eggs
• 1/4 Cup quick cooking (not instant) Rolled Oats
• 6 oz. (1 1/2 cups) Walnuts, cut or broken into medium sized pieces
• 6 oz. (1 Cup) Semi-Sweet Chocolate Morsels

1. Preheat oven to 350. Cut aluminum foil to fit cookie sheets.

2. Sift together the flour, salt, baking soda, and cinnamon, - set aside.

3. In the large bowl of an electric mixer, cream the butter. Add the vanilla and lemon juice and then both of the sugars and beat to mix. Beat in the eggs one at a time. On low spedd, add the sifted dry ingredients and then the rolled oats, scraping the bowl as nessary with a rubber spatula and beating only until mixed.

4. Remove from the mixer and stir in the nuts and morsels.

5. Now work next to the sink or have a large bowl of water handy so you can wet your hands while shaping the cookies, Spread out a piece of wax paper or foil. Use a 1/4 cup measuring cup to measure the amount of dough for each cookie. form 12 - 15 mounds of the dough , and place them any which way on the foil or wax paper. Wet your hands with cold water, shake off the water but don't dry your hands , pick up a mound of dough, roll it into a ball, flatten it to about 1/2 inch thickness, and place it on the foil. Do not place more than 4 cookies on a 12 x 15 1/2 inch piece of foil or cookie sheet. These spread to gigantic proportions.

6. Bake two sheets at a time for 16 to 18 minutes, reversing the sheets top to bottom and front to back as necessary to ensure even browning. Bake unitl the cookies are well colored; they must not be too pale. Watch these carefully; they might become too dark before you know it.

1983: Though the company started in 1977, this is an important year because Otis Spunkmeyer revamps their previous retail business model and creates a business model wherein they created a fresh-baked cookie program for other foodservice operators. The program included pre-portioned frozen cookie dough, a pre-set convection oven and marketing materials. This innovative program, allowed both big and small food service operators to sell fresh baked cookies (within 18 minutes) in their facilities. Today, Otis Spunkmeyer ready-to-bake cookie dough is the #1 brand in the foodservice industry. (Source: Wikipedia)

Also this year, Blue Chip Cookies is established, and it claims to be the first business to sell the white chocolate chip macadamia cookie.

1984: The Toll House burns down, under the photograph printed by the New York Times (January 2, 1985 I 12:5) describing the fire that destroyed Ruth Wakefield's kitchen the reads "Wreckage of Toll House Restaurant in Whitman, Mass. It was where the chocolate chip cookie was invented."

1987: Cookie wars break out between David’s cookies and Pillsbury over whose ready-to-bake cookie dough products will take center stage in grocery stores.

1990: City Bakery opens in NYC and grabs the attention of chocolate chip cookie enthusiasts all over.

1991: Ben and Jerry’s is credited with bringing chocolate chip cookie dough ice cream to the world in a big way this year. It wasn’t too surprising considering the runaway success of cookies n cream, debuted in 1983, though.

1992: Hilary Clinton gets in trouble for saying she’s not one who wants to “stay home and bake cookies”. In an effort to make nice later, she shares her favorite chocolate chip cookie recipe with Family circle magazine.

1995: Doubletree Hotels begin giving out cookies at check-in. This becomes a popular service for several boutique hotels.

Levain Bakery opens in New York City and brings their mountainous cookies to the masses.

1996: Not sure if they were the ones who invented it, but this is the year that Dunkin Donuts debuted the chocolate chip bagel. This was a beautiful, beautiful combination of carbohydrates and chocolate chips and at least deserves a shout-out.

Chocolate chip cookie dough is a big part of this winning recipe from the Pillsbury Bake-Off (picture from Pillsbury.com):

• 1 roll (16.5 oz) Pillsbury® refrigerated chocolate chip cookies
• 1 cup quick-cooking oats
• Dash salt, if desired
• 2/3 cup SMUCKER'S® Caramel Ice Cream Topping
• 5 tablespoons Pillsbury BEST® all-purpose flour
• 1 teaspoon vanilla
• 3/4 cup Fisher® Chef's Naturals® Chopped Walnuts
• 1 cup Hershey's® semi-sweet baking chips (6 oz)

Heat oven to 350°F. In large bowl, break up cookie dough. Stir or knead in oats and salt. Reserve 1/2 cup dough for topping. In ungreased 9-inch square pan, press remaining dough mixture evenly in bottom to form crust.
Bake 10 to 12 minutes or until dough puffs and appears dry.
In small bowl, mix caramel topping, flour and vanilla until well blended. Sprinkle walnuts and baking chips evenly over crust. Drizzle evenly with caramel mixture. Crumble reserved 1/2 cup dough mixture over caramel.
Bake 20 to 25 minutes longer or until golden brown. Cool 10 minutes. Run knife around sides of pan to loosen bars. Cool completely, about 1 hour, 30 minutes. For bars, cut into 4 rows by 4 rows. Store tightly covered.

1997: The chocolate chip cookie is declared the official state cookie of Massachussetts.

Also this year, according to the New York Times, Neiman Marcus puts and end to an urban myth about their shop charging a customer $250 for their chocolate chip cookie. Turns out, they never even sold chocolate chip cookies—but they started to after the myth made the rounds. And they sold well.

Also this year, this documentation was made of the baking and eating of the world’s largest chocolate chip cookie at the time (maybe still?).

Also this year, an application filed to patent the chocolate chip cookie pie. I still like the cookie cake pie better.

2008: David Leite’s fascinating New York Times article about seeking perfection in the classic cookie renews interest in the cookie around the world and introduces the idea of letting the dough rest to the masses, as well as the idea of using discs rather than chocolate morsels.

Those Famous Chocolate Chip Cookies from the New York Times

Time: 45 minutes (for 1 6-cookie batch), plus at least 24 hours’ chilling

• 2 cups minus 2 tablespoons
• (8 1/2 ounces) cake flour
• 1 2/3 cups (8 1/2 ounces) bread flour
• 1 1/4 teaspoons baking soda
• 1 1/2 teaspoons baking powder
• 1 1/2 teaspoons coarse salt
• 2 1/2 sticks (1 1/4 cups) unsalted butter
• 1 1/4 cups (10 ounces) light brown sugar
• 1 cup plus 2 tablespoons (8 ounces) granulated sugar
• 2 large eggs
• 2 teaspoons natural vanilla extract
• 1 1/4 pounds bittersweet chocolate disks or fèves, at least 60 percent cacao content (see note)
• Sea salt.

1. Sift flours, baking soda, baking powder and salt into a bowl. Set aside.

2. Using a mixer fitted with paddle attachment, cream butter and sugars together until very light, about 5 minutes. Add eggs, one at a time, mixing well after each addition. Stir in the vanilla. Reduce speed to low, add dry ingredients and mix until just combined, 5 to 10 seconds. Drop chocolate pieces in and incorporate them without breaking them. Press plastic wrap against dough and refrigerate for 24 to 36 hours. Dough may be used in batches, and can be refrigerated for up to 72 hours.

3. When ready to bake, preheat oven to 350 degrees. Line a baking sheet with parchment paper or a nonstick baking mat. Set aside.

4. Scoop 6 3 1/2-ounce mounds of dough (the size of generous golf balls) onto baking sheet, making sure to turn horizontally any chocolate pieces that are poking up; it will make for a more attractive cookie. Sprinkle lightly with sea salt and bake until golden brown but still soft, 18 to 20 minutes. Transfer sheet to a wire rack for 10 minutes, then slip cookies onto another rack to cool a bit more. Repeat with remaining dough, or reserve dough, refrigerated, for baking remaining batches the next day. Eat warm, with a big napkin.

Yield: 1 1/2 dozen 5-inch cookies.

Note: Disks are sold at Jacques Torres Chocolate; Valrhona fèves, oval-shaped chocolate pieces, are at Whole Foods.

Also this year, CakeSpy teaches you how not to make a chocolate chip cookie.

Is there a sweet moment from the Chocolate Chip Cookie's history that has been missed? Leave a comment and it will be added!

Need a Mother's Day gift idea? Send Mom a personalized cookie gift basket with Clever Cookie, where gifts are good enough to eat.

Tour de Cupcake: Mapping the Gentrification Frontier, Deliciously

CakeSpy Note: This feature is the result of a tipoff from Cake Gumshoe Kelly Mola--check out her amazing artwork here!

No doubt about it, cupcakes are popular these days. But is it possible that their popularity is indicative of more about our culture than a simple case of sugar lust gone wild?

Yes, according to Kathe Newman, Ph.D. and Assistant Professor of Urban Planning and Policy Development at Rutgers University, who is organizing the Tour de Cupcake in New York City: cupcakes can also tell the story of gentrification. According to the project's simple site,

NYC has witnessed an extraordinary influx of capital since the early 1990s that has pushed gentrification into the far reaches of the city. We will locate the new gentrification frontier by mapping the location of the plethora of “hip” cupcake-serving bakeries and puppy parlors (dog spas). 

The site links to a Google Map where users are welcome to add shops that they think should be on the tour; in September, this map will be used as a basis for an actual tour around the city during which participants will "map the gentrification frontier, one bite at a time." The tour will be the basis for an academic article to be submitted to the Urban Affairs Review.

What got the project going? According to Dr. Newman in an email, "I am very interested in the process of urban change and how, why, and where it happened in the last decade and a half. I've been mapping the geography of these changes but the data source is always a problem." Which leads to the next point...

Why cupcakes? Well, as she further noted, "I've noticed that newly gentrifying neighborhoods seem to have one thing in common - a fantastic little place to get cupcakes. I'm always dragging home very pretty little cupcakes for my children while on research trips." This is what prompted her to start a map of cupcake shops and puppy parlors (which do seem to crop up in similar neighborhoods) to see how they compare to more traditionally used data.

Of course, cupcakes work for other reasons too: if data is socially produced, what could produce better data than asking people to collaborate in the act of producing it? And as Dr. Newman so aptly puts it, "I want my students to go to cities and learn about urban change. I thought if there were cupcakes involved they would most certainly go!"

Want to get involved? You can add to their Google Map here and check out their website here; anyone is welcome to attend the tour in September.

Bittersweet: Where's the Line Between Inspiration and Infringement?

When last week's post about a new online cake and baking-supply shop was put up on the site, a number of readers expressed disappointment in the fact that the new shop seemed to be inspired--perhaps too much so--by another similar retailer. In fact, apparently it's been the subject of hot discussion on some message boards.

It wasn't the fact that they both sold similar items, said one reader, but the fact that the product shots and overall style seemed derivative; according to Susan, while the older retailer "knows that selling baking decor isn't exclusive only to her...the kits and things she makes and the time she puts into designing her product shots and things are sadly being blatantly copied".

The other shop in question did respond that

We were really excited about launching our website after a successful year with Etsy and were completely caught off guard by the reaction...We absolutely never intended to hurt or copy anyone in any way. We felt that our website was a natural extension of what we had already been doing for over a year in our Etsy shop.

The last thing we want is to be confused with our competitors. We have been working dilegently, and will continue to work dilegently to set ourselves apart in this market. We want nothing more than to enjoy our business and inspire our customers to make awesome sweet edible creations.

With more and more bakeries and baked good-related businesses opening, it seems like it is becoming a bigger and bigger problem, what with disputes and sometimes even lawsuits over shop names, cupcake design and more. Even outside of known disputes, there is frequent gossip about who was inspired by whose decor, recipes and overall style.

So is there a line between taking inspiration from others...and infringing on their territory? And if so, where is the line to be drawn?

What do you think?

Cinema and Sugar: Movies To Satisfy Your Sweet Tooth

Sometimes, simply eating baked goods isn't enough. You just want to live, breathe and exist in a warm shell of pastry or cake. But not, you know, in a creepy way.

How better to feed your obsession than by enjoying movies which prominently feature sweet treats? Grab your milk duds, dim the lights and dig in:

(Note: This list is not necessarily comprehensive; feel free to leave a comment with any movies that you think should be added!)

American Pie: Of course, this one features what is probably the most infamous pie scene in cinema.

 Animal House: As one CakeSpy reader put it, "I love the food fight scene. Watching Bluto load his tray up with donuts and jello..."

 Babette's Feast: Who cares what else they eat, "the grand finale dessert is 'Savarin au Rhum avec des Figues et Fruit Glacée' (rum sponge cake with figs and glacéed fruits). Numerous rare wines, including Clos de Vougeot, along with various champagnes and spirits, complete the menu."

The Bakery Girl of Monceau: A film in which the hero engages in "pastries and flirting with the salesgirl, a law student (Barbet Schroeder) surrenders to his appetites as he hangs out at a bakery."

Because I Said So: Featuring Mandy Moore as a baker who is secure in the kitchen but unsure about love.
Big Night: This movie mainly features savory foods, but the timpano is carbohydratey enought to warrant a mention.

Blood & Donuts: In which a vampire falls for a woman working in a donut shop. 
Buffalo 66: A heart-shaped cookie figures into the plot in this movie.

Charlie and the Chocolate Factory: In oh, so many ways.
Chocolat: If chocolate is your dessert weapon of choice, you simply must see this movie. In fact, I can't believe you haven't already.
Dear Lemon Lima: A brand-new film which just made its debut at the LA Film Festival, which prominently features cupcake artwork...by CakeSpy!

The Devil Wears Prada: No, food isn't in the foreground of this film, but Anne Hathaway's character does try to make nice with that dreamy Adrian Grenier by bringing him a cupcake.
Down To You: Not sure how dessert figures into this one, but I heard a rumor that it does.
Fried Green Tomatoes: What is your favorite book, movie and food? Fried Green Tomatoes may be the answer to all three, but I'll take some chocolate or a southern layer cake (but please, keep the saran wrap away) any day. But as a side note, can you believe this recipe for caramel fried green tomatoes and ice cream?
The Gingerbread Man: As buddy Megan says, "It's a terrible, terrible movie. But entertaining!"
The Great New Wonderful: According to one sweet CakeSpy reader, this one "had Edie Falco and Maggie Gylenhaal as cake designers but they weren't very happy..."
The Godfather: "Leave the gun. Take the cannoli". Beautiful!
Hoodwinked: This one was suggested by Mary--that Goody Bandit must be captured!
The Ice Cream Man: OK, so the ice cream man in question is a serial killer. He does drive the right truck! And he's Ron Howard's brother!
Just Desserts: In which a cake (and its baker) are completely enchanting to the protagonist.

Like Water For Chocolate: The wedding cake made with character Tita's tears was delicious, but made people cry over loves long lost.

Manhattan: This one is worth watching for so many reasons, but as one CakeSpy reader pointed out, dessert (milkshakes, to be exact) is a big reason!
Marie Antoinette: Cake porn, featuring sweets by French legend Laduree. Enough said.

Matilda: Basically the cake-eating scene is the sweet equivalent to the egg-eating scene in Cool Hand Luke.

Mermaids: This one got an Oscar, and I'm pretty sure it was for the marshmallow kebabs prominently featured during the movie.

Million Dollar Baby: The real money shot was at the end, when Clint Eastwood's character eats pie in the final scene.

Mostly Martha: Although you'll have to wait til the credits for the sweet stuff, says Viv, it's worth the wait.

No Reservations: According to a CakeSpy reader, the US version of Mostly Martha definitely has some good looking tiramisu featured on-screen.
The Perfect Man: According to one CakeSpy reader, this film with Heather Locklear is "awful, but she decorates cakes."
Run Fatboy Run: In this one, according to Carrie, the "love interest is a bakery sweet shoppe owner".

Serendipity: A sweet romantic comedy which has scenes in the NY Sweets-shop from which the film takes its name.

Simply Irresistible: In which a witchy Sarah Michelle Gellar enchants the dessert (and the rest of the food too).

Simpsons Movie: Of course, Homer is never far from his beloved pink frosted and festively sprinkled donuts.

Stand By Me: This one features a pie-eating contest.
Steel Magnolias: That armadillo cake did more for Red Velvet than it could ever know!
Stranger Than Fiction: If Will Ferrell's character presenting Maggie Gyllenhaal's renegade baker with a bouquet of "flours" doesn't make you melt like buttercream in sunshine, then you're probably dead.
Sweeney Todd: They make pies, but you probably don't want to eat them. Way too savory.
True Grit: In which "corn something or other Rooster Cogburn was eating on the trail"
Twin Peaks: Fire Walk With Me: The prelude to Dale Cooper and all that damn fine pie.

Varsity Blues: The cheerleader tries to be all sexy by dressing up like an ice cream sundae! That's priceless!
Waitress: Pie, pie, and more pie!

Wayne's World: I wish I could hang out with Wayne and Garth at Stan Mikita Donuts.

When Harry Met Sally: The most famous food scene is at Katz's in this movie, but there are many other sweet cinematic nuggets including conversations about (and over) pie.

Got one to add? Leave a comment!

The Night Kitchen: The Secret Lives of Early Morning Bakers

The idea of a baker's life has always been quietly romantic to me: waking up before dawn, firing up the ovens, and living some sort of secret life that goes on while most of us are still sleeping. As an avid sweet-seeker it's always a strange yet compelling thought to me that by the time I go in to a bakery in the morning, there have already been hours invested in stocking the case from which I am choosing between scones, biscuits and cakes.

So when Dan, the lead baker at the Eastlake Grand Central Bakery, invited me to bake alongside him one Sunday morning, I jumped enthusiastically at the chance.  A few days before our planned baking rendez-vous he sent me a list of what we'd be baking that day, along with a note that he would see me at 4.30 a.m.  Was he joking? No, he was not joking. And so I went to bed early with sweet dreams of the baking adventures ahead.

So, are you curious about the life of a baker? Here's a peek of the experience, with apologies if my times are slightly off in some cases--it was, after all, very early.

3:47 a.m. The alarm goes off. I had set it for 3.47 because it seemed slightly less cruel than 3.45. I turn it off and promptly fall back asleep.

3:49 a.m. The backup alarm I'd set, in case I went back to sleep, goes off. I get up and shower, pin back my hair and put on my apron.

4.15 a.m. I drive over to Grand Central's Eastlake location. It's raining, and there are few other cars on the road. Along the way, I see a couple walking into an apartment building, wearing last night's clothes. It's strange to witness this unique pocket of time where late and early overlap.

4:30 a.m. I arrive right on time, and Dan's already there. He rode his bike, bless his soul. He makes me a latte (double bless his soul!) and shows me around. I ask if it is nerdy that I brought my own apron; he casually pulls out his chef hat. Clearly, I am in good company.

4:50 a.m. We get to work. Now, here's where things get tricky. You see, Grand Central offers a variety of different types of baked goods, which require various attentions and prepping. Some things, like the biscuits and scones, are mixed and made directly before baking; some items have been handmade in advance and come from the freezer to be baked; yet other items, like the cinnamon rolls, will have been left in the "proofer" so that the dough can develop to a perfect, ready-to-bake consistency. Is your brain full yet? Mine was. 

Now, if it were me alone, baking all of these things would take me far longer than one morning. Luckily Baker Dan knows what he is doing, and set to alternately mixing, turning trays in the oven, applying egg washes, letting fruit soak, and a bevy of other tasks. I get to choose the scone flavor of the day. I choose cherry-almond. Boring? Maybe. But boring in a delicious way.

At one point I am allowed to indent and fill with jam my favorite Grand Central baked good, the lovely biscuit which they call a Jammer. I wonder idly when bakers pause to eat breakfast.

I lose track of time for a while. There is a lot going on, but it seems a controlled chaos. We talk comfortably about a variety of subjects while doing the morning bake, ranging from bakeries to East vs. West coast culture (we're both from the East Coast originally) to architecture (Dan is a designer) to music (I boast about Mr. Spy's band)--but it seems like more than anything, the conversation comes back to all facets of baking, from our favorite bakeries and baked goods to methods and thoughts on all manner of sweet stuff. 

5:45 a.m. Every now and again, I hear a timer go off, but I cannot keep track of what's what. Baker Dan admits that sometimes he doesn't know what timer goes to which project either, but that when they go off they serve as reminders that something must be done. 

6:00 a.m. Baked goods are starting to come out of the oven. They smell very, very good. As nothing is burnt, the timer trick must work!

6:30 a.m. More trays are being put in the oven and yet others are coming out, bearing steaming, golden, delicious-looking pastries. I wonder, not as idly this time, what time bakers take a break for breakfast. 

7:00 a.m. Birds are singing and the morning bake seems to be winding down. The trays of baked goods are making their way to the cooling racks, and the cinnamon rolls have been put out front, the first item in an otherwise still-bare pastry case. As the final few items are being put in the oven, we glaze and put finishing touches on the pastries; I especially love applying powdered sugar to the individual bread puddings (made with leftover cinnamon rolls, yum), which Dan says should look "snowy". Delicious snow.

The talk turns to the baked goods we've been working on. Dan is excited about one of Grand Central's newest pastries, the hazelnut danish, which has an orange-infused glaze which tastes vaguely of creamsicle (shown above).

7:30 a.m. By now, some of the other employees have started to arrive, and there is a flurry of activity as the cases are loaded, coffee is made, and the first customers are starting to walk by (I think one even tried the door--eager to join the party I guess). 

8:00 a.m. We take a break (so this is when bakers eat breakfast). Even having seen it all made, I am not as much tempted to try a new baked good as I am to try my old favorite, the Jammer--after all, while I've had them before, I've never had a jammer I made (or helped make) myself. We talk over baked goods for a while, and get Sam to take a picture of us. It is at this point that I realize that had an outside viewer been looking in, they might have thought I was a little baker elf assistant to the real baker--such is our height difference.

8:30 a.m. Baker Dan is back to work, starting to make cookies for the later customers and prep work for tomorrow's bake. I have a full day so am not able to stay on, but thank them all for having indulged me this time baking. Before I leave, they load me up with a box roughly the size of Rhode Island full of baked goods. 

8:35 a.m. I part ways with Grand Central, entering into the sunshine and feeling like I've lived an entire secret life before the rest of the world was even awake. Having done so, do I feel like it might be the life for me? Well, as much as I love baking, I can honestly say no. Is it the hours? I suppose that is a factor, but if I am to be completely candid, I am aware that when you actually work at something professionally, it does change how you look at it--and though I adored the experience of playing the role for a day, I don't think I'd ever want to give up that magical feeling--as consumer--of walking into a bakery and seeing all of the choices, the result of someone's hard work starting long before I was even awake, just waiting for me.

8:36 a.m. I call Mr. Spy, who answers sleepily after about five rings. "Have you eaten breakfast?" I inquire. "No" he says. Have I woken the dear boy up? "Don't!" I say, and eagerly rush home with my box of sweetness.

A most sincere thanks to Dan and the rest of the lovely staff at Grand Central Baking Company for letting me have a peek of what goes on behind the scenes at their bakery! For locations and more, please visit grandcentralbakery.com.

Master-Peeps Theatre: The Art of Messing With Easter Candy

In terms of candy, is Easter the new Halloween? This may be arguable, but there's no doubt that messing with Easter Candy--especially Peeps and Cadbury Creme Eggs, it seems--is au courant. We, of course, are not immune to the lure of this trend: case in point, a CakeSpy fine art take on it can be seen above in our master-peeps recreation of Starry Night.

But what is it about messing with our Easter candy that captivates us so? Just a few theories:

We love it, but we don't actually want to eat it: We love Easter candy. We love the bright, sometimes garish, pastel colors; we love the cartoonlike egg, chick and rabbit imagery. We love the idea of it all--but we don't necessarily want to eat it. Because the fact is, sadly, that most Easter candy is not actually delicious. So perhaps the movement in food installations and art involving easter candy is just another way to celebrate it. All we can say is, Andy Warhol would have loved it.

We're deeply cruel: We're a nation of misguided youth. Growing up with violent video games and movies, our senses have been dulled and we've become callous and violent ourselves. Guns don't kill people, people kill people. And apparently, people also kill peeps.

We've never grown up: As children, we were admonished to "not play with our food". But now that we're grown up (sort of), we can mess with it all we want! We don't have to eat our food, we can draw faces on it, destroy it, make art with it--and the internet is all over it. Booyea!

We're bored at work: Well, doesn't that say it all? In the war between, say, answering customer service emails and watching a peep being killed in over a hundred ways, we think the winner is totally obvious. Which leads into our last theory...

It's totally fun and awesome to mess with Easter candy. This is a statement, not a theory. No follow up questions.

If you're totally fascinated with messing with your Easter candy, run, don't walk, over to these web pages for more:

• Unlikely Words has compiled a comprehensive and fascinating study on Marshmallow Peeps and their place in culture. Read it now!
• Here today, Goo Tomorrow: Even Cadbury is in on the action, hosting contests and providing bulletin boards for users to enter Creme Egg murders and discuss the lure of the most incredible edible egg.
• If baking with Easter candy is your bag (or basket, as it were), be sure to check out Baking Bites (there is a side bar with easter ideas on the right hand side of the site) for plenty of creative and delicious-sounding recipes.
• Last year, we messed with Easter candy in a variety of fun ways: check out our ideas for how to use your leftover easter candy, and our interview with a Cadbury Creme Egg.

Twin Peaks: Cake Walk With Me: Cherry Pie and More in North Bend, WA

When it comes to pie's place in pop culture, one reference seems to stand out above any other: Agent Dale Cooper's love of good cherry pie and a "damn fine cup of coffee" in the strange little hamlet called Twin Peaks. 

Twin Peaks, of course, is a fictional town. But many of the show's exterior locations--including the diner in which said pie and coffee were consumed--were filmed in the very real towns of Snoqualmie and North Bend, about a half-hour outside of Seattle. And so it seemed appropriate for a posse of Cake Gumshoes to venture out and sample some of the immortal pie on March 14 (aka "the other pie day"). 

Twede's Cafe is very aware of its status as cult destination: the tee shirts and exterior proudly proclaim it as the home of the "Twin Peaks Pie". As a dining destination it's not especially memorable (though their Tweetie-bird heavy decor might give you David Lynch-esque nightmares) but their typical diner fare (burgers, sandwiches, fries) is satisfyingly salty and greasy. Of course, anything savory you might order is really just foreplay.

The main event really occurs when they bring out the pie.

The double crusted cherry pie is served warm in a dish, topped with whipped cream (or, if you'd like, a la mode). We ordered ours with coffee (naturally). 

The pie itself is...fine. It's not a bad pie, but it's not really an above average pie either. The filling is syrup-sweet, the crust a little too chewy. But somehow, this is not the point. After all, while Agent Dale Cooper rhapsodized about the pie and coffee, it somehow seems clear that the quality is also beside the point: it's more about the ritual, the act of giving oneself a treat--a moment of sweet respite, if you will. And on that point, the pie delivered. After all, taking an adventure with friends and seeking out this sweet treasure on a rainy Saturday--the real reward was the journey itself.

Of course, if all of this rambling about the journey strikes you as a little bit new agey-- we hear you. So if you're seeking a damn good pastry, why not head two doors down, to George's Bakery & Deli. Though we hear mixed reviews about their deli fare, the bakery is a gem: we picked up a most delicious frosted cookie, spied some mazurkas, and discovered a cake we'd never seen--the Fyrstekake. And yes--they even had cherry pie.

Twede's Cafe, 137 W. North Bend Way, North Bend, WA, (425) 831-5511; online at twedescafe.com.

Also mentioned: George's Bakery & Deli, 127 W. North Bend Way, North Bend, WA, (425) 888-0632; online at UrbanSpoon.